There is absolutely nothing wrong with going to work every day for the paycheck. But if you go one step further, ask yourself, what is that paycheck for? What do you REALLY care about? In this episode, your host Donald Kelly and guest Will Yarbrough break down a word that all sales leaders should be thinking about constantly – “motivation.” Listen in to hear how you can improve yourself or your team by tapping into those unique drivers that go beyond the dollar sign.

 Why Should We Go Beyond Being Money Driven?

• People want to spend their paychecks on the things that matter to them. There’s nothing wrong with making money, but it’s just a means to an end.
• Whether you’re a sales leader or an individual contributor, if you want to get better, you have to see how that fits into the big picture of your goals in life. Each decision you make should support those goals.
• Focusing on things other than money will reach sellers who aren’t that motivated by the money itself. This drives performance up and sets you apart from a hiring perspective.

 How Can Leaders Help?

• Spend a lot of time with your team members. Make time for one-on-ones where you can ask questions and understand the things that motivate them. Each person is unique, and their motivations can be complex.
• Using the REKS framework, help team members identify how to proceed toward their goals.
• Be the coach in their corner, providing both encouragement and accountability. All the greats have coaches who help them practice and improve.
• Helping every team member achieve their goals is important – when one person cashes in on the improvements they’ve made, they’ll share their successes with the rest of the team, and that increases buy-in from their peers dramatically.

 “I may want to make a six-figure salary, but at the end of the day, it may just be checking a box, where other things are much more important to me. Words of affirmation, getting opportunities to take on more responsibility, having trust and flexibility in the way that I go about my job – these are all things that I think can help inherently motivate folks, but you have to start with the fact that Donald and Will are going to respond to different tactics differently, and money is just one component of motivation.” – Will Yarbrough

 Resources

Will Yarbrough on LinkedIn

Fleetio.com

 Sponsorship Offers

1. This episode is brought to you in part by Scratchpad.

Scratchpad is the fastest way for sales professionals to update Salesforce. Move at the speed of thought with Scratchpad. Try it for free or learn more at Scratchpad.com. 

2.            This episode is brought to you in part by LinkedIn.

Cold calling will not work if you’re using shallow, outdated information. You need to go deep. Try Deep Sales by LinkedIn, the next generation of LinkedIn Sales Navigator. You can get a 60-day free trial - simply go to Linkedin.com/TSE.

3.            This episode is brought to you in part by TSE Sales Foundation.

I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.

 Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

You can’t control the changes that are currently happening with the economy, or the changes that are to come. What matters is how you respond in each moment. If you’re not sure how to approach selling in the current economy, fear not – our guest today brings the knowledge and experience that has helped him find great success in his business. Alex Levin is the Co-Founder and CEO of Regal.io, and he’s here today to sit down with your host Donald Kelly. Together, they share the wisdom that can get you through a tough period in the market and even help you see it as an opportunity for growth.

 4 Tips for Success During Challenging Economic Times

1. Invest in your craft. If you have enjoyed the luxury of a fairly passive sales experience during the last couple of years, now is the time to shift gears. Get better educated on how you can take a more active role in selling, rather than taking orders and filling them.
2. Learn to create urgency. People get used to the way things are, and during a time when they’re cutting costs, they aren’t actively searching for new places to invest their money. It’s your job to help them see how much better things could be if they use your product or service.
3. Go to conferences. During the height of COVID, doing everything online made a lot of sense. Now, buyers are starting to get out to conferences again. These are great places to network with peers and make personal connections with new and existing prospects.
4. Do things that don’t scale. Now is the time to show your clients how much they matter to you. If you have the resources, find ways to meet with them in person or be physically present if there are events where you can support them. Become a respected part of their team rather than just a voice on the other end of a phone line.

 Advice For New (or Experienced!) Sellers Trying to Build Pipeline

• Selling is a journey. Don’t put a ton of pressure on yourself to be perfect or know everything right from the get-go. The best sellers in the world had to start somewhere, too.
• Keep a learning mindset. When you have opportunities to get better educated about your product or sales, take them!
• Have real conversations with your prospects. Discovery calls are not a venue for you to grill your buyer or spew lists of facts about your product. Find out what they need and help them decide whether your product is right for them.
• Identify your champion. When you are reaching out to a company, locate who will actually be helped the most by your product, and get to know them. Honestly take an interest in their goals and see if your product helps them achieve those goals.
• Get in an SMS or Slack conversation with your prospect. Start a running dialogue and build trust.
• Be an honest broker. Build trust with your prospects by accurately representing what your product can do and actively listening to their pains and needs. “Sales is not a one-turn game” – you never know how things will shake out in the future.

“Don’t ghost people. Don’t treat them with disrespect. Don’t do things that you wouldn’t want on the cover of the New York Times.” – Alex Levin

Resources

E-mail Alex: hello@regal.io

 Sponsorship Offers

1. This episode is brought to you in part by Scratchpad.

Scratchpad is the fastest way for sales professionals to update Salesforce. Move at the speed of thought with Scratchpad. Try it for free or learn more at Scratchpad.com. 

2.            This episode is brought to you in part by TSE Sales Foundation.

I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

In this episode, your host Donald Kelly sits down with Chris Duprey, Chief Strategy Officer at IMPACT (impactplus.com). Duprey has an engaging, no-nonsense approach to sales training, and wants to help you and your team master the basics so that you can go from being decent at sales to being truly great. Check out the list below and see what’s holding your team back, then listen in as Donald and Chris delve into each one, point by point!

 The 5 Habits of A Great Sales Team

1. Have a team mentality. Top performers will burn out if they’re the only ones doing all the work. Go beyond sharing wins – share losses too. Even top sellers should be willing to talk to the team about what’s not working and why. 
2. The best teams roleplay… a LOT. If you want to improve, practice! Work with others to get better. You’re not going to win unless you do the reps. Duprey recommends doing it weekly!
3. The best teams watch their sales calls. Record your calls so that you can go back and review them later. Just like a sports team watching their old plays, watch the calls you make and watch calls other people make! Sales leaders: watch a lot of sales calls your team makes.
4. Gain peer status with your buyer. Nobody wants to be sold to – people will accept guidance and assistance from someone who knows their stuff. Ask great questions, give realistic advice and don’t be needy!
5. You proactively work on communication. Obsess over how you communicate. If something goes wrong, figure out what you missed. Also, learn how to deliver your message and have an engaging presence.

“If you just do the basics, that’s what makes the best the best… I was a paratrooper and I had friends that were in the special forces. Everyone thinks we all did special things – we all just did the basics A LOT and got really good at them.” – Chris Duprey

Resources

Chris Duprey on LinkedIn

IMPACT: Sales & Marketing Training

Sponsorship Offers

1. This episode is brought to you in part by LinkedIn.

Cold calling will not work if you’re using shallow, outdated information. You need to go deep. Try Deep Sales by LinkedIn, the next generation of LinkedIn Sales Navigator. You can get a 60-day free trial - simply go to Linkedin.com/TSE.

2.            This episode is brought to you in part by Scratchpad.

Scratchpad is the fastest way for sales professionals to update Salesforce. Move at the speed of thought with Scratchpad. Try it for free or learn more at Scratchpad.com. 

3.            This episode is brought to you in part by TSE Sales Foundation.

I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

 Having the right mindset is crucial to being a successful salesperson. So why do we often get locked up in a mindset of fear, and how can we change that? In this episode, your host Donald Kelly and Dr. Jean Oursler (Ph.D. in Business Psychology from the Chicago School) are here to teach us about our “Caveman Brain” so that we can harness the way we are wired and make it work to our advantage. 

What is Your Caveman Brain?

• The amygdala is a part of the brain that controls our fear responses to our environment. Dr. Oursler calls this the “caveman brain”
• Our “caveman brain” exists to protect us from getting hurt or dying, so we can’t get rid of it or turn it off!
•  We don’t have to run away from predators or protect our young from danger anymore, so nowadays, we fear things like rejection, losing our reputation, or being a pushy salesperson.

 How Do We Work WITH the Caveman Brain?

• The amygdala only knows what it sees and hears. Pay attention to the media and information you consume!
• Identify your personal fears. Know what is holding you back and why.
• Use positive self-talk to give the caveman brain information to overcome your fears. Think of these as affirmations or talking yourself up.

"Almost everything that’s happening in your life that isn’t happening the way you want it to comes down to your caveman brain. When you realize that and you start to fix that, everything else falls back into place.” – Dr. Jean Oursler

Resources

https://cavemanbrain.com/

Sponsorship Offers

1. This episode is brought to you in part by Scratchpad.

Scratchpad is the fastest way for sales professionals to update Salesforce. Move at the speed of thought with Scratchpad. Try it for free or learn more at Scratchpad.com. 

2.            This episode is brought to you in part by TSE Sales Foundation.

I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Today’s guest brings his top-tier track record to the show to help you and your team convert your prospects into customers using his proven, customer-first approach. In this episode, your host Donald Kelly sits down with David Bennion, the VP Sales at Apollo.io, which serves over 160,000 companies and more than one million users worldwide. Bennion shares his clear-eyed, precise understanding of his team’s success and the steps it takes to get there.

 As a Seller, Learn to:

• Identify your customer’s issue, even if they haven’t identified it themselves
• Quantify that problem - how impactful will solving the problem be?
• Ask the right questions so you can truly understand where your prospect is coming from. When they trust you enough to describe their company’s pains (or even their personal ones), show empathy!
• Know whether your product can actually solve their problem - and learn to graciously walk away if it can’t

 Common Mistakes in Selling (And How to Avoid Them)

• DON’T just drive your company’s agenda. Instead, think about what you can offer to the customer.
• DON’T limit your pitch to just data points. Instead, offer some real-life examples of your current customers’ success with your product
• DON’T add to your prospect’s list of problems they have to deal with. Instead, show them how seamlessly your solution can be implemented

“I think, sometimes in outbound [sales], there’s a feeling like, ‘All I’m doing is creating a problem for somebody,’ when really, you have the opportunity to create a quick win for somebody and make them a hero inside their business.” - David Bennion

Resources

http://apollo.io

Sponsorship Offers

This episode is brought to you in part by Scratchpad.

Scratchpad is the fastest way for sales professionals to update Salesforce. Move at the speed of thought with Scratchpad. Try it for free or learn more at Scratchpad.com. 

This episode is brought to you in part by TSE Sales Foundation.

I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Writing intriguing, trustworthy e-mail content in today’s market can feel like a losing game. How do you stand out from the crowd without resorting to gimmicks (which doesn’t work anyway)? Enter your host Donald Kelly and our guest James Boreham with five tips on creating e-mails that create unforgettable first impressions your clients will still be talking about years later (true story!).

 Current Challenges In Email Prospecting

• People are flooded with information. When you reach out to someone, you’re just one out of so many notifications they’re going to see that day
• Buyers are burned out when it comes to e-mail. E-mail prospecting is up 30% since the beginning of the pandemic, but reply rates are down 50%

Do These 5 Things to Boost Your E-mail Open Rates

1. Use short, intriguing subject lines. Most e-mails are viewed on mobile devices. On a smaller screen, only a small amount of text makes it to your prospect’s eyes before they decide whether it gets opened or goes to the trash.

• TRY THIS: Send the e-mail to yourself before it goes out. Does it look like marketing fluff? Or does it look important?

2. See the prospect as your equal. Even though you might be reaching out to prospects who have a lot of experience in their field, you are the expert in YOUR field (which is your product). Don’t condescend, but don’t beg either. Know the worth of your information and your product to become a trusted advisor who commands respect.

3. Do your homework. Personalize your content to show that you’ve taken the time to get to know their business and their needs. Impress your customer with your hustle and commitment (without sacrificing the natural flow of the e-mail).

• TRY THIS: Check out the careers page on the company’s website. Get a sense of what roles and responsibilities exist so you can understand your prospect’s needs.

4. Stay actionable and objective. Don’t be too “sales-y”. Talk in terms of facts and keep things clear. Don’t add so much personality that your prospect loses the plot.

5. Follow up with one-liners. Don’t try to reinvent the wheel - one-liners work! Use them to connect with people and encourage their responses.

“Each of these [5 tips to boost e-mail open rates] is to make it easy for the customer to buy and to put us in a position of power in those interactions and conversations so we are a trusted advisor. I think that is transformative to the whole sales process.” – James Boreham

Resources

Juro Contract Management (website)

James Boreham on LinkedIn

Sponsorship Offers

• This episode is brought to you in part by Scratchpad.

Scratchpad is the fastest way for sales professionals to update Salesforce. Move at the speed of thought with Scratchpad. Try it for free or learn more at Scratchpad.com. 

• This episode is brought to you in part by TSE Sales Foundation.

I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Your social media presence can build your credibility, community, and pipeline… or break it. Most people don’t create content on LinkedIn, so they miss out on all of the opportunities that can come along with having a sizeable following on the platform. In this episode, your host Donald Kelly sits down with Richard Smith,  the VP of Sales for Allego. Listen in to hear how Smith grew his social media audience to the point where his content now generates conversation, interest, and qualified inbound leads.

Why DON’T People Post on LinkedIn?

• People don’t think they have anything interesting or novel to contribute

• People are happy to read and don’t feel like it’s necessary to make the extra effort to post

• “Head trash” – people don’t want to embarrass themselves if no one interacts, or say the wrong thing and end up in trouble professionally

How to Do LinkedIn Posts the Right Way

• Keep your day job. Smith uses LinkedIn to generate leads for his sales job, but it took years to build his audience. It’s a marathon, not a sprint.

• Build a community, not an echo chamber. Discussion is healthy – while you don’t want to be inflammatory just for the sake of getting attention, don’t try to pander to your audience either.

• Your reputation on social media will follow you everywhere, so be educated, honest, and authentic.

“The key is to almost “anti-sell,” and this is quite strange for some people to hear. You have to be on there, not wanting to sell your product – you have to be on there building an audience… And that is the key starting point.” – Richard Smith

TSE episode 578: How to Use Technology to Better Coach Salespeople with Richard Smith

Allego: Sales Training and Sales Enablement Platform Website

Sponsorship Offers

1. This episode is brought to you in part by Scratchpad.

Scratchpad is the fastest way for sales professionals to update Salesforce. Move at the speed of thought with Scratchpad. Try it for free or learn more at Scratchpad.com. 

2. This episode is brought to you in part by TSE Sales Foundation.

I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Spring is a time for change and renewal, which means it’s time to reevaluate the sales strategies you or your company have always used. In sales, it’s crucial to set yourself apart from the competition, and we want to show you how to do just that using efficient methods that WORK. In this episode, your host Donald Kelly takes you through the Top 3 Prospecting Strategies he and his company are utilizing in 2023. 

Why Do We Need New Strategies?

• Since the beginning of the pandemic, e-mail outreach is up 50%, but reply rates have decreased by 30%
• Writing a great subject line and e-mail content does no good if the person on the other end doesn’t feel motivated to reply

3 Strategies to Adopt in 2023

1. Create previous engagement. Before you reach out to a potential buyer, create a connection with them. Don’t just start with a cold e-mail!
2. Use social media to gauge interest. If you work for a bigger firm, look at who follows your product on LinkedIn. That list will have prospects on it who are already interested, and may just need more information (and that’s where you come in!)
3. Use tools like LinkedIn Sales Navigator. In the episode, Donald runs you through how to use the Spotlight feature to look at activity levels on LinkedIn so you can decide whether to reach out via LinkedIn (or some other way).

“Everybody knows the play that we’re running. They know these strategies. So what are we going to do? How are we going to be different?” - Donald Kelly

Sponsorship Offers

1. This episode is brought to you in part by Scratchpad.

Scratchpad is the fastest way for sales professionals to update Salesforce. Move at the speed of thought with Scratchpad. Try it for free or learn more at Scratchpad.com. 

2.            This episode is brought to you in part by TSE Sales Foundation.

I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Learn To Prospect Like An Expert With Steve Kloyda

Prospecting isn’t to be taken lightly and there are skills needed before you can prospect well. In this episode, Steve Kloyda helps us figure out how to prospect like an expert. 

Steve Kloyda has been creating unique selling experiences for over 30 years and has been able to transform the lives of countless salespeople. In addition to facilitating thousands of workshops across the country, he personally made more than 25,000 sales and prospecting calls, listened to and analyzed more than 25,000 sales calls, and facilitated over 6,000 one-on-one coaching sessions. He has clearly earned the title expert! Steve’s insights have provided clients with a powerful learning experience for anyone who wants to transform their sales and dramatically grow their business. His aim is to help salespeople attract more prospects, retain more clients, and drive more sales. 

Steve also remembers unforgettable customer service. One of his coolest sales experiences was at Hilton Head several years ago when it was suggested to him and his wife to go to the Pink House for dinner. It was indeed an old pink house converted into a restaurant and by dessert, his wife just wanted fresh fruit but it wasn’t on the menu. Steve made his request and though it wasn’t a dessert they offered the waiter came back 10 minutes later with a plate of fresh fruits so beautifully arranged it reminded Steve of a work of art. To top it all off, they didn’t even charge them when they were billed! The Pink House went above and beyond all their expectations.  When was the last time you went out of your way for a customer?

Steve as the prospecting expert 

Steve started his company, Telemasters, in 1990. He built the company over 18 years and they specialized in creating a unique process for salespeople to prospect. From that point until 2005, the primary tools for prospecting were basically telephone and email. When 2006 came around, social media including LinkedIn started to look like a great platform to prospect. Steve went on an online class with Carrie Wilkerson, The Barefoot Executive, and what she asked him hit him: 

What are you really passionate about?

What are you really good at? 

Steve has always been good at opening doors and prospecting. To see how many people were looking up topics related to prospecting, he did a Google search and learned that tips, strategies, and ideas were a hot topic. People are searching for these topics about 200 to 300,000 times a month. He decided to sell his Telemaster brand and changed the name into what it is today, the Prospecting Expert. 

Claiming it 

You can’t call yourself an expert unless you’ve walked that path and Steve has certainly walked them all. Today, he is helping salespeople attract more prospects and drive more sales as he provides a clear path for sales and prospecting success. 

The basics of prospecting 

The definition of prospecting is  “in search of or to labor for.” As sales reps, we are looking for people who are going to purchase our product or service. We’re also searching for new customers and new businesses through our existing customers. Let’s look at Hector the Prospector as an example. During the California Gold Rush, he found a nugget of gold but he didn’t stop to turn in that one gold nugget. He continued to prospect until the stream dried up and then he looked for another stream. 

All successful salespeople never ever stop prospecting. #SalesProspecting 

The organic process

Prospecting should be an organic process that starts with identifying who your target audience is. One of the mistakes salespeople make is that they don’t know who they should be selling to and are prospecting people who don’t have the ability to say yes. It really comes down to knowing where your prospects hang out, whether that be online or offline, and identifying ways to approach them naturally. 

Prospecting methods over the years

Prospecting methods have changed dramatically over the years. In the 1980s, they had the telephone and snail-mail. There was no voice mail or email. In 2003-2004, social media started gaining popularity, especially platforms like Twitter and Facebook. Steve got the first taste of Twitter in 2008 and he immediately disliked it. He thought Facebook was for kids and with the addition of LinkedIn and Youtube, social platforms were coming from all directions. 

Steve soon realized that these tools were becoming an important point of contact in the sales process. Some salespeople, however, started to hide behind the technology and they have bought into the notion that somehow Twitter is going to help them sell. These tools can certainly be used to connect, educate, and engage with your target audience but ultimately, a phone call or meeting will have to happen.  People can’t forget how to engage. 

The way Steve uses social media is with his Instant Sales Nuggets and twice a day, he posts a tip on Twitter. He also knows how to ask his network great questions. These may just be a sentence or two that he puts out but still doesn’t post his link. This is the education part he’s happy to provide in order to build relationships and start conversations. He repeats this process across the various social media platforms such as Facebook, LinkedIn, and Google+. He will then periodically post his podcasts on his website or promote his website on Twitter. In order to provide valuable content to his network, Steve makes sure he knows what people are looking for and what they’re talking about so that what he shares is relevant. 

Major mistakes when prospecting 

Mistakes can be made online and offline. In addition to believing social media can close a sale for you, the biggest mistake salespeople make online is the  ‘look at me’ approach where their content is all about them. You can do some of that but the focus should always be about giving more information than you are asking for a return as illustrated in Gary Vaynerchuk’s book called Jab Jab, Jab, Right Hook: How to tell your story in a noisy social world. 

Mistakes offline go back to the lack of understanding of their target audience and the lack of preparation: 

• The target audience has not been identified.
• There has been no preparation made before the call. 
• Too much time is spent with people who don’t have the power to say yes. 

The target audience has not been identified.

Niche down so you truly know who will benefit from your product.  What problems can you solve and who is dealing with these challenges?

There has been no preparation made before the call.  

Steve is a big believer in scripts but in this case, the script isn’t just about words you say over and over but includes the outline of what you want to convey and what questions you want to ask that are specific to your prospect.  Know your agenda and stick to it. Steve says, “The purpose of the calls is to keep the purpose of the call the purpose of the call.” For example, if the purpose of the call is to qualify this person, then qualify him. If it’s to set an appointment, then ask for an appointment by the end of the call. 

Too much time is spent with people who don’t have the power to say yes. 

Salespeople can waste a lot of time talking to the wrong people. Ideally, before you talk to someone do your research and answer what Steve calls the Rules of Engagement. 

• Who is this person?
• What role do they play in the company?
• How do they make decisions?

Why do we make mistakes 

Many salespeople are never taught the art of asking the right questions or they are afraid of asking the right questions. One of the books that Steve recommends to sharpen this skill is How I Raised Myself from Failure to Success in Selling by Frank Bettger. You can’t produce the right results unless you talk to the right people and ask the right questions. Steve suggests the following guidelines when making a call. 

• Greet with, “Hi, ____.  I know you weren’t expecting my call but do you have a minute to talk.” Salespeople are taught not this question gives a prospect an out but it’s not true. This question allows you to get right into your qualifying questions whereas, “How are you doing?” ends up being a delay.
• Mix up your questions. You can ask the prospect, “I understand that you’re the person responsible for making the decisions for training for your salespeople, is that correct?” If they say yes, you can keep the same thread going. “Well, ____, you mentioned that you’re one of them, so who besides yourself is involved in this decision?”

Ask these questions, give your purpose statement, and ask for an appointment. Create a picture in the minds of potential customers and show up prepared.  When you know what you’re going to say, you don’t become the script.  The script becomes you.  Make a strong first impression. 

Social media platforms are a good avenue for starting relationships but at the end of the day, it comes back to the phone and face to face meetings. The phone is still important in the process of prospecting. 

Steve’s major projects 

Steve loves to create content. He started a webinar series and did that on a monthly basis every Wednesday. You can also check out his YouTube channel for additional content. 

Never ever stop prospecting. If you had the cure for cancer, you’d tell everyone. Your job is to plant the seed. Every salesperson can solve someone’s problem.  It is your moral responsibility to make an approach and make the call. 

“Learn To Prospect Like An Expert With Steve Kloyda” episode resources 

Connect with Steve via his email. 

If you are interested in more sales stories, you can talk to Donald directly. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. 

This episode is brought to you in part by Crmble, the easy-peasy CRM for Trello that helps you manage your contacts and leads without investing in complicated solutions, sync all your data, manage custom fields, and get powerful reporting on your sales. Try Crmble for free now at www.crmble.com/tse. This course is also brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077. 

We’d love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to. 

You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial. 

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

As sales reps, we all want to know how to turn a ‘No,’ to a ‘Maybe,’ to a ‘Yes!’

Tamara Thompson is the owner of a creative video production company that brings compelling stories and brands to life; from events to influencers to business owners. It is for those who need marketing assistance or who seek to broadcast their authority across different social media platforms.

Video is her forte’. She is very passionate about it and has directed several documentaries.

Tamara started using a video camera at the age of 7 and followed her dream into film school before launching her own business, Serious Take Productions, in 2012.

She is now focused on building her sub-brand, Broadcast your Authority, to help empower more female business owners – from taking the stage, to gaining media exposure, to implementing video that will attract and keep attention.

Tamara knows full well that receiving a ‘No’ in sales is inevitable. She used to take it personally until she read The Four Agreements, a book which she credits with changing her life.

MOVING BEYOND ‘NO’

Now, she views ‘no’ with a different mindset. That ‘no’ can turn into a ‘maybe’ and then into a ‘yes’ when you have the mentality and are able to think abundantly in order to handle rejection. Taking rejection personally only allows it to spiral out of control into negative feelings about one’s abilities.

The more positivity flows around you, however, the more you are able to deal with objections. To handle the conversation, you have to be able to listen to why they are saying ‘no.’

It is a preemptive process. It is the preemptive way of thinking when entering into any conversation: don’t expect a ‘no,’ but recognize that it may happen and be prepared.

When facing ‘no’ as an answer, it is time to discover why the hesitation exists. In this way, you can provide a different solution that caters better to the needs of your clients.

As the owner of a professional video company, Tamara knows she has the one-up in many situations simply because, in order to build a relationship with her clients, she needs to know exactly what entices them most and what they need most.

As an example, Tamara recalls hosting a ‘sale from the stage event.’ It’s a selling opportunity to a massive amount of people who are then invited to ask questions and to sign up for video retreats.

One woman, in particular, had many questions about her unique situation. Tamara was able to zero in on the specific hesitations of the prospect and cater to her needs as a result.

Relating to the prospect and fully trying to understand the reasons behind any hesitation is how Tamara is able to turn a ‘no’ into a ‘yes.’

LISTENING

She doesn’t view ‘no’ as a rejection or a lack of interest but rather as a call for more information. A weak seller might give up but a great seller will try to be helpful, to relate, and to listen.

When you truly care about the people you are working with and for and want to build a relationship with them, it is easier to steer conversations toward ‘yes.’ Once you understand the struggles and objections, it is easier to respond properly.

Tamara is passionate about her business. She is confident that listening and empathy can go a long way in helping sales reps close deals even if they are not particularly passionate about their product.

New sellers sometimes don’t know what to listen for.

Tamara recommends doing research on any person you hope to speak with. Take time to learn their lifestyle and interests and what their brand and business look like. Then tailor your questions accordingly.

The right questions – the right amount of interest in what the prospect is already doing – can open them up to tell you more.

Find out why they do what they do and where they want to go.

Most prospects are passionate about their business and when they are hesitant to make a change, you can hear it in their voice. Once you understand their goals, you can help them past the hesitation.

BEING PERSISTENT

If a hesitant ‘no’ is still the answer, Tamara recommends follow-up.

Aim for a ‘maybe’ even if it means following-up multiple times, or several months later, because people are busy and can’t always respond the first time.

Once the prospect realizes that the sales rep is attempting to provide a solution and to help versus just trying to make a sale, it opens doors.

Persistence and the ability to listen to the real concerns of any prospect are Tamara’s key pieces of advice.

The more they can see the value in what you offer, the more ‘no’ moves to ‘yes.’

“HOW TO TURN A ‘NO,’ TO A ‘MAYBE,’ TO A ‘YES!’” EPISODE RESOURCES

Check out Tamara’s video content and learn about upcoming events on the Director Tamara Thompson Facebook page. You can learn more about compelling videos, event videos, and influencer and speaker trailers produced by Serious Take Productions at www.serioustakeproductions.com.

This episode is brought to you in part by our TSE Certified Sales Training Program, which teaches you to improve your sales skills, find more customers, build stronger value, and close more deals.

The next semester begins in April.

This episode is also brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. It’s super easy, it’s helpful, and I recommend that you try it out.

You’ll receive real-time alerts anyone opens an email or clicks a link.

I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility.

If you haven’t already done so, subscribe to the podcast so you won’t miss a single episode, and share with your friends!

Audio provided by Free SFX and Bensound.

oday on The Sales Evangelist, we're going to talk about the fear of prospecting, how your coworkers often contribute to it, and how you can overcome your fear of rejection.

Fear of rejection often keeps salespeople from going after potential deals, but it doesn't have to be this way.

Intimidation

If you're a new rep and your teammates warn you to stay away from a certain account, it can cause you to fear to reach out at all.

In our case, a seller named Rick found himself in this exact situation. He believed so strongly in what he had to offer that he actually went to visit the client. [3:07]

He spoke to the prospect's receptionist and he left information with her that she could pass on to the VP of the company.

Several days passed and he didn't hear from the receptionist or the VP. Fortunately, his confidence outweighed his fear of rejection.

He called the prospect at 7:30 a.m. and was able to talk to the exec because the receptionist wasn't there yet.

Eventually, he closed the deal that his coworkers said couldn't be closed.

His co-workers could have solved the problem as well, but they allowed the warnings and stories to intimidate. They never reached out to him.

TSE Certified Sales Training

In our TSE Certified Sales Training program, the first lesson we teach is how to prospect like an evangelist. The first thing we discuss is how to overcome the fear of rejection. [4:58]

Fear results when we believe that someone is going to cause us harm or pain.

But how does that belief come into existence? Because we were taught or coached to be fearful of the word no.

When we were kids, we didn't fear being told no. But as we got older, we became conditioned to the idea that no is bad.

Knowing the problems

Rick did believe that he could be rejected, but he had a greater belief that he could solve a problem for the prospect. In many cases, because we don't understand what the prospect's challenges are, we have little confidence in our ability to solve problems for him. [6:57]

To overcome fear, you must develop confidence in what you have to offer. The more times you successfully solve problems for comp0anies, the more confident you'll become.

[Tweet "That which we persist in doing becomes easier, not because the nature of the thing changes, but our ability to do it changes. #BuildConfidence"]

If you make enough calls, speak with enough prospects, and solve enough problems, you can become more confident.

Getting better

If you could listen to your very first cold call, you'd probably cringe because it sounds so awful. But imagine if you gave up after that very first cold call. Imagine if you gave up the first time someone yelled at you. [8:14]

You'd never be where you are right now.

Instead, because you kept doing it, you became confident.

If you listen to the very first episodes of this podcast,  you might think I should have gotten more training before I started. Now, 985 episodes later, we're still creating episodes.

Imagine all the money we've generated, the business opportunities we've created, and the salespeople we've helped over the years.

You must have a belief that is stronger than fear. [9:30] Gain that by doing things over and over again. Also, gather as much intel as you possibly can about your prospect's problem.

"Fear of Prospecting" episode resources

If this episode was helpful to you, share it with someone else who can benefit from it. Help them overcome their fear of rejection.

The TSE Certified Sales Training program targets new and struggling salespeople working for small to midsize companies.

The sales training course will help you plan your day, understand prospecting, build value, and convert more customers.

You can work through the course alone or as part of a group of 25 people. Click here to learn more or to register for the next course.

This episode is brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. It's super easy, it's helpful, and I recommend that you try it out.

This episode is brought to you in part by prospect.io, a powerful sales automation platform that allows you to build highly personalized, cold email campaigns. To learn more, go to prospect.io/tse. It will help you with your outbound to expand your outreach and it allows you to set it and forget it. Your prospecting will never ever be the same.

We'll use prospect.io in the upcoming semester of TSE Hustler's League to focus on prospecting. We'll give you insights and tools that will help you gain new customers. In addition, we'll provide training and strategies that you can implement today to ensure constant flow in your pipeline.

Check out our new semester of The Sales Evangelist Hustler's League. We're taking applications for the semester beginning in January, and we can only take a limited number of people.

I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility.

If you haven't already done so, subscribe to the podcast so you won't miss a single episode, and share with your friends!

Audio provided by Free SFX and Bensound.

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The post TSE 209: Sales From The Street-“No’s Are Not Bad” appeared first on The Sales Evangelist.

One of the biggest issues salespeople and entrepreneurs face with value propositions is the fact that they don’t know what it is. Many times, they mix up a value proposition and a quick 30-second message expressing what you do. Worst of all, sometimes they offer a one size fits all value proposition that may not […]

The post TSE 205: The One Size Fits All Value Proposition Doesn’t Work! appeared first on The Sales Evangelist.

Recently, in a post in “The Sales Evangelizers”, I proposed a question on researching before a call. I wanted to see what other sellers were doing. The results were interesting. Check out the post here. Overall, the majority of people feel you should do some research. For the most part, people are researching more than 5 […]

The post TSE 194: How Much Research Should I Do Before A Call? appeared first on The Sales Evangelist.

During this episode, I share a game changing tool called “SalesLoft Prospector” that will help you in your prospecting efforts.”SalesLoft Prospector” is something I’ve been using, for free, to build lists of my ideal prospects. It’s able to connect to LinkedIn and pull data of people based on search criteria I ask for. Recently, in […]

The post TSE 146: Find New Prospects Using “SalesLoft Prospector” appeared first on The Sales Evangelist.

In today’s episode, I’m bringing in Chris Byrne who is the co-founder of SensorPro, an enterprise messaging and feedback platform (more like MailChimp but for businesses). They have great customers on board such as global brands like Ben & Jerry’s, Kraft, and WD-40, as well as small businesses. Chris especially mentioned working with a company […]

The post TSE 145: What To Do When Selling To A CEO appeared first on The Sales Evangelist.

We all know what call reluctance is, right? It’s the inability to pick up the phone and make a phone call or just simply start working. Maybe this sounds familiar. You get into work at 8:00am and start dragging your feet. You know you should get on the phones and start making calls, but you […]

The post TSE 143: Top 4 Reasons Why I Had Call Reluctance appeared first on The Sales Evangelist.

This episode is one of the short, sweet segments where I’m interviewing sales professionals just like you and me – sellers, entrepreneurs, and people – as they share with us a specific sales challenge, why they had such a challenge, how they overcame that challenge, and the results they saw from what they applied to […]

The post TSE 138: How I Got Past The Gate Keeper…Literally appeared first on The Sales Evangelist.

Anthony Iannarino Are you absolutely sure that you’re not doing things to cripple your sales and goals in the end? Our guest today will shed light on the 10 Mistakes that Kill Sales Opportunities. I’m bringing in Anthony Iannarino, the mastermind behind thesalesblog.com. His daily blog is dedicated to provide salespeople with the much-needed practical tips […]

The post TSE 130: Anthony Iannarino’s Top Reasons Why Your Sales Opportunities Are Falling Apart! appeared first on The Sales Evangelist.

I personally love stories just as much as the other person. I mean who doesn’t? Ever since we were kids we were taught by stories, entertained by them and learned how to communicate using them. How fitting is it then to utilize stories in sales to covey value and our messages? I’m here to attest […]

The post TSE 114: Tell More Stories, Close More Business! appeared first on The Sales Evangelist.

One of the major challenges I faced as a sales representative was always finding qualified individuals to add to my pool. This is a challenge that is faced by many sales professionals and entrepreneurs who are looking to grow their business. Well, this is why I decided to invite Steve Kloyda to join us on the […]

The post TSE 039: Learn To Prospect Like An Expert With Steve Kloyda!   appeared first on The Sales Evangelist.